Accessory market for Apple's iPhone and Touch

This is speculation, pure and simple.

WWDC 2009

For WWDC I see a number of things. Apple could have got China on board. A new iPhone with IMG POWERVR multicore chips if we're lucky.

I also see
- A new dock
- Lots of accessories. If WWDC 08 was apps, WWDC 09 will be accessories

This will create a big bow wave of consumer demand, and a large wake.

The accessory group is shrouded, and rightly so. The ADC has been infiltrated by some folk just there for the beta OS, and to poke around. Hence in all likelihood Apple creating it's own high end ADC forum on Snow Leopard, for those with the money, and possible disdain of riff raff!

IMG is looking to be getting close to Apple. IMG's already talking about OpenCL -and they're hiring OpenCL positions. Seeing as a high up from IMG basically said multicore IMG POWERVR in a mobile at latest by May 2010, either v3 or a v4 iPhone is going to get OpenCL on it.

Which means that Snow Leopard tech *is* coming to iPhone OS. iPhone OS will be 10.6 derived, not 10.5

I can bark up lots of wrong trees - but the possibilties that Imagination Technologies is linked to Toumaz Tech - who do sensors - and that Apple's involved?

Blimey. If they were doing a Tablet, to push to the medical field - then these kinds of companies and deals would give them medically certified applications and also sensors. From Blood Glucose (ain't just Johnson and Johnson doing it then!) monitoring to sport.
Horseracing. Football.


That dock - See Erica's ars Technica posts - basically Apple will have a dock, as per the Media Out Interface patent, that will allow an iPhone to video out HD gaming screen whilst playing, or show a HD film / video onto a HDTV with ease.

The upgrade to the cables is to do with this, i'm darn certain.

http://www.theiphoneblog.com/2008/12/08/play-moto-chaser-iphone-tv/

http://www.youtube.com/watch?v=qwQPNSt-CF0&fmt=18


What's the hassle of showing video you've made? Quite a bit. This really opens things up.
You record on the iPhone, edit on it, upload onto MobileMe *Aand* you also get to show it off to anyone with a TV.

Yes, some of this is done before, but not with the potential level of integration I believe we're going to see.
There's already an unpublished API on this - so Erica could put a game onto a TV.

This is a pincer movement invasion of the living room from a handheld mobile device, that is also a phone.

A possible app.


But I'm seeing this in good old sculling, for my father bless him. At some point over the summer, the new coding project is to create a modular app for him so he can take an iPhone out sculling,
and have features that help him.

In rowing - you're facing backwards. It's like reversing a car faster than you can ride a bike, faster than you can jog or perhaps run.

The tech to see behind , rather than have to twist the neck every couple of strokes (bearing in mind that for every stroke you've covered 10 metres or more, so you'll have covered the length of a football pitch in 9-12 strokes.

And there are bloody big metal/plastic bouys, banks, Saga-laden ferries, boats and other scullers all inthe mix too.


So that's the new project. I'm seeing a big Sports push in the accessory tech market with iPhone and Touch. And I don't see too many people fleshing it out as much as I think it could run.


Even the damned dock coming in WWDC to join the iPHone to the HDTV is immense - in one accessory, Apple's just taken over the living room.

iPhone with cable to TV/dock to HDTV
or iPhone wireless to dock/ATV to HDTV.

Have you got broadband and a TV? Then you're set to download HD film rentals, through Apple's iTunes ,and watch through the iPhone.
Massive win.

Get a Mac. What were Apple's messages?

Apple has had a long running Get a Mac campaign (" hello i'm a PC", "hello i'm a Mac" ads).



So here's a pretty exhaustive list below . Apple's got some pretty strong points. Microsoft's 2 years too late response? Mojave "experiment", which even Dvorack is fuming about.

N. American campaign
Accident – Magnetic power cord
Angel/Devil – iPhoto
Better – Handling media - Music, pictures, video
Better results – Home movie making
Boxer- PC wants to rumble – not down without a fight Mac sees it not as a competition but rather people switching to a computer that's simpler and more intuitive.
Breakthrough – Problems for PC with software & hardware
Choose a Vista – Vista’s licensing problem
Computer Cart – Cryptic Windows errors, and their frequency
Counselor – Mac being compatible with PC, complementing PC on Excel
Flashback – Ability of Mac to make a website and home movie
Genius – Mac’s Apple Genius Bar
Gift Exchange – iPhoto of Mac, Programming language of the 2 OSs
Goodwill – Nearly Christmas goodwill
Group – Vista issues - isn’t working as it should, errors
iLife – iPod, iTunes, iLife coming with every Mac
Meant for Work – Stickerless well designed aesthetic Mac vs…
Misprint - PC World - "Fastest Windows Vista notebook tested that year was a Mac
Network - Mac & PC can network together, but Mac is compatible with other hardware without needing as much driver installation
with virtually all new hardware.
Now What – The complexity in buying a PC vs. a Mac, Apple stores, personal shoppers, workshops
Office Stress – Mac’s Microsoft Office 2008 & Mac compatibility with PC
Out of the Box – Macs can work straight from the box (No step 3 )
Pep Rally – Mac’s #1 status on college campuses, in-built iSight camera, stable OS
Party is Over – Need for upgrades to use Vista and peripherals and software incompatability
Podium – Denial about Vista’s problems, compatibility issues, new features of Mac OS X, downgrading of Vista to X, "It's not about what Vista can do for you, it's what you can buy for Vista."
PR Lady – Bad use of PR by Microsoft, negative public reaction to Vista, downgrading, switching to Mac
Referee – WSJ comments that Leopard is better & faster than Vista
Restarting – Freezing/rebooting issues of Vista/XP
Sabotage – Delusional PR about Vista/XP
Sad Song – Switchers to Mac, Vista’s issues,
Sales Pitch – Mac’s increasing popularity, badly done Windows’ sales pitches
Santa Claus – Nearly seasonal goodwill
Security – PC is coming to a sad realization "cancel or allow" (UAC)
Self Pity – Mac has run Microsoft Office for years
Stuffed – Crapware on new PCs, iLife in comparison
Surgery – Upgrades needed to g of spyware and viruses on Mac OS X
Viruses – “114,000 known viruses for PCs." Lack of viruses for Mac
Work vs. Home – Mac can do podcasts, movies.
WSJ – Mac’s favorable review in WSJ
Yoga –PC unfortunately had “bad Vista energy", problems

Web exclusive campaign
Banging – Problems with Vista
Hiding – Viruses, spyware, the pain of scanning
Knocking – Vista’s driver issues
PC Turf - How PCMag and PCWorld have given good reviews for Mac
Sign –DON'T GIVE UP ON VISTA". GIVE UP"…"ON VISTA".
Not – WSJ - "Leopard is better and faster than Vista"
Emergency Refresh - "Vista... one et Vista, Macs compatibility with peripherals
Tech Support – Mac’s built in webcam vs. lack of ease of installing one on a PC
Time Machine – Time Machine
Touché – Mac says "And I'm a PC too…the only computer you'll ever need."
Trust Mac – Spyware on PC, lackof the biggest blunders in technology?" -CNET.com; "It's time for a Vista do-over" - PC Magazine; "Mac OS X Leopard: A Perfect 10" - InfoWorld.
PC Newswire – Potential headlines – glitches, downgrading

Wasn't just N. America, or the UK...